Media > Use of Media
Sun/MRM WORLDWIDE, Sao Paulo / ALUMNI ENGLISH COURSES / 2009
Overview
Credits
Effectiveness
We made a partnership with a Live Translation Company and impacted 535 people during 5 events.
• Total Investment – R$ 30.000• Impacts – 535 people• Cost per impact - R$56,07• Sales – 22 • Cost per sales – R$ 1.363,64• Average cost per product – R$ 3.000• Average profit per product – R$ 900• Total income – R$ 66.000• Total profit – R$ 19.800• ROI– 120%
Execution
Nothing is more embarrassing to an executive than being a non-english speaker. So, we took place at those events with high target concentration to reach them with a powerful message direct to their ears. In this action, we used a different kind of media to communicate directly with this public: the lecture of a renowned business expert who was in São Paulo for a workshop. At the moment the lecture began, participants who were using simultaneous translation phones listened to the following message: "If you don’t want to use these phones in the next lectures in English, study at Alumni. Start now, free of any enrollment fee, by sending a SMS to number 9437."
Strategy
Disclose Alumni’s Business English courses among business professionals.
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