PARK PICTURES, New York / HONDA / 2018
Overview
Credits
BriefExplanation
The directing duo resumes their tendancy to break the fourth wall in their commercial directing work with Honda Fit Sport's "Fun Surprises" ad. The actors, in one moment playing a summer day scene on a front lawn, on cue begin to pack up the entire commercial set--down to the floating hover text--and load the trunk of the Honda Fit Sport. Much to the audience's surprise, even the suburban backdrop is rolled and compacted into the car. The camera then spins, revealing a very bewildered production crew.
EntrySummary
Throughout Terri Timely's commercial legacy, the duo experiments with space and dimension, finding ways to create cinematic illusions for the viewer and subverting the expectation of 'just another preroll commercial.' In "Fun Surprises," the fun surprise comes with the vanishing of every component of the seemingly-standard commercial, including the entire set and what remains of the production schedule.
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