The number of children with asthma and allergies is increasing at an alarming rate. Since the 70s, the number is fourfold, and now, over 20 percent of children are affected. LHL Asthma and Allergies wanted to focus on the simple actions parents can take to prevent this development. The task was to show just how dangerous dusty stuffed animals can be, and to encourage parents to wash their children’s teddy bears.

In Norway, people are generally thick-skinned. To provoke, use humor, and extreme statements to make a point, is more accepted here than in many other countries.

Reach 642 million people.

The media value is 5,9 million USD.

Total media spending of 9800 USD.

TEDDY BEARS CAN BE DANGEROUS

Collectors of dust in children’s rooms can provoke asthma

and allergies. Wash stuffed animals four times a year.

Find more preventive tips at lhl.no/stovsamlere