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GALLERY WEEK BERLIN CAMPAIGN – GIRL WITH A PEARL EARRING

SCHOLZ & FRIENDS, Berlin / MCDONALD'S / 2021

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Cultural / Context information for the jury

McDonald’s is a brand that has earned its place in modern pop culture. The campaign was launched during the Gallery Week Berlin – the leading annual event for contemporary art in Germany. We saw this context as a unique opportunity to celebrate contemporary culture by portraying world famous art enjoying world famous food. A series of original, never seen before visuals was born.

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