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SCHOLZ & FRIENDS, Berlin / MCDONALD'S / 2021
Overview
Credits
Cultural / Context information for the jury
McDonald’s is a brand that has earned its place in modern pop culture. The campaign was launched during the Gallery Week Berlin – the leading annual event for contemporary art in Germany. We saw this context as a unique opportunity to celebrate contemporary culture by portraying world famous art enjoying world famous food. A series of original, never seen before visuals was born.
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