Radio and Audio > Craft

GAME OF THRONES WINTER IS HERE

DDB GROUP NEW ZEALAND, Auckland / NEON / 2017

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Overview

Credits

OVERVIEW

Synopsis

Game Of Thrones, and the noble House Stark from the show have always employed "Winter Is Coming" as the tagline/motto. But in the latest season winter has finally arrived.

The radio commercial listens in on the lords of House Stark as they try to come up with a new house sigil.

Script In English

SFX: Voices squabbling. Sounds of a great hall.

 

Jon Snow: Loyal lords of House Stark. As you know, our motto has always been ‘Winter is coming.’ But now, Winter is here. Which leaves us with a branding problem.

 

SFX: Mutters from crowd.

 

Voice 1: But that’s been our tagline for ten thousand years! It has incredible cut-through in all the key demographics!

 

Jon Snow: Valyrian steel cut-through cannot stop us becoming dated.

 

Voice 2: We can’t change! It’s on our shields!

 

Voice 1: And the banners. Seven hells, think of the stitching!

 

Voice 3: How about we say ‘Winter is..’ and then just trail off.

  

Voice 2: What if we just said “we told you so”?

Voice 1 “Or….winter is both coming and here!”

 

Voice 3:  That’s clunky

 

SFX: Disapproving Rabble.

  

SFX: Fist slams into table

 

Jon Snow: Wait… I think I’ve got it. Winter is… cold?”

AWKWARD SILENCE

SFX: Cough

Voice 2: I think we need a brainstorm. Sir.

 SFX: Game Of Thrones theme sting

VO: Winter is finally here. Game of Thrones. Season 7. Streaming now on NEON, at neontv.co.nz

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