Film > TV / Cinema Film
Y&R BRAZIL, Sao Paulo / TITO BILKES / 2017
Overview
Credits
BriefExplanation
We see the closed door of the garage of a house.
Over the image, wording with the names of some of the companies that helped change the world we live in, and that started out in a garage.
Slowly, the garage door opens and we see that it's empty, with no cars inside. More wording over the image with the concept: one less car can change the world. The logo of the bike brand Tito Bikes brings the film to a close.
EntrySummary
The excess of cars out on the streets has become a big problem in Brazilian cities. The chaotic traffic and pollution are a nuisance in the population's lives, and demand urgent solutions. In the past years, the use of bicycles as a mode of transportation has been widely encouraged through an increase in the number of bike paths, shared lanes and specific signalling for cyclists. It all really questioned the need of having a car to get around. That's why we can say that today, bicycles are the biggest symbol of large cities transforming into places where you live better.
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