GFNW ENTERTAINMENT

SOUR BANGKOK / NETFLIX / BRAVO! STUDIOS / GMM STUDIOS INTERNATIONAL / 2022

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Overview

Credits

Overview

Why is this work relevant for Titanium?

Netflix has launched in Thailand for 5 years, but less than 1% of the population are subscriber. To grow its market, we need content that really speaks to Thai people.

In partnership, the agency became a Netflix original content creator.

Creating an entertainment series that speaks to a nation.

Nanno, a character who dares to question all the social issues in Thailand, and speaks up for a whole generation… and most importantly, she cannot be silenced.

Background

Netflix has launched in Thailand for 5 years, but less than 1% of the population are subscribers. To grow its market, we need content that really speaks to Thai people.

Youth social movements are on the rise globally, but in Thailand, the voice of a generation is constantly silenced and jailed.

What if someone could speak up for all the injustice in Thailand and can’t be punished?

Describe the creative idea

In partnership, the agency became a Netflix original content creator.

Creating an entertainment series that speaks to a nation.

Speak the unspeakable.

Nanno, a character who dares to question all the social issues in Thailand, and speaks up for a whole generation… and most importantly, she cannot be silenced.

Describe the strategy

Speaks the Unspeakable

Nanno, a character who dares to question all Thai's social issues, and speaks up for a whole generation and importantly, she can't be silenced.

Girl From Nowhere SS2, 8 episodes, each episode inspired by real Thai's injustice news. From schools corruption to scandalous hit and run, but this time, the students won’t be silenced.

Describe the execution

Girl From Nowhere Season 2, with 8 episodes, each episode inspired by real news that is an injustice in Thailand.

From corruption in schools, but this time… the students won’t be silenced.

To scandalous hit and run news, only now the rich and powerful can’t escape justice.

To speak up for young women on teen pregnancy.

Each episode questioning and correcting the injustice in real news.

And all Thai people can join in and voice their opinions through the character.

The series run as a Netflix Original Series that aired more than 40 countries simultaneously. The contents has been dubbed in to over 20 languages including Japanese, Taiwanese, French and Italian.

List the results

?NO.1 MOST WATCHED ON NETFLIX THAILAND FOR MANY WEEKS

?TOP 10 IN 13 COUNTRIES

?3 BILLION HASHTAGS ACROSS ALL SOCIAL PLATFORM INCLUDING CLUBHOUSE

?1.4 BILLION HASHTAG REACHES ON WEIBO IN CHINA, WHERE NETFLIX IS UNAVAILABLE

?#GIRLFROMNOWHERE2 NO.1 HOT/MOST TWEETED AND LONGEST TRENDING : THAILAND, PHILIPPINES, INDONESIA, MALAYSIA

?INCREASED NETFLIX SUBSCRIBERS SHARING PACKAGE FOR NANNO SERIES

?“EMPOWERING SERIES FOR WOMEN AND LGBTQ+” - EMBASSY OF SWEDEN

?ALL FANS REQUEST FOR SEASON 3

?Best Original Digital Drama Series – Asian Television Awards 2021

?Best Asian TV Series – Asia Contents Awards 2021

?Best Drama Series – Asian Academy Creative Awards National Winner 2021

?Best Actress – Asian Academy Creative Awards National Winner 2021

?Over 3 billion hashtags. Even in China where Netflix is unavailable, Hashtag Girl From Nowhere reached more than 1.4 million on Weibo.

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