This campaign was the first media execution of its’ kind in Canada (potentially globally) that created a hand drawn cover story that overtook editorial, while also leveraging advanced technologies like augmented reality to enhance the reader experience with video. In a day when content is so important in telling a brands’ story, we were also able to seamlessly integrate what sets Glenmorangie apart from its competitors through rich storytelling. With a mix of classic print techniques and modern technology, we were able showcase Glenmorangie’s “Unnecessarily Well Made” Global Campaign in a truly unique way.

Glenmorangie awarness in Canada was limited, as was their position as Official Spirit of The British Open.

We developped a partnership with Canada’s #1 newspaper, The Globe And Mail, who within recent years had also developed a strong online presence.