Pharma > Healthcare Professional Engagement
AREA 23, AN IPG HEALTH NETWORK COMPANY, New York / HORIZON THERAPEUTICS / 2022
Overview
Credits
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Healthcare/pharmaceutical communications in the United States are governed by the Food and Drug Administration’s Office of Prescription Drug Promotion.
Describe the target audience and why your work is relevant to them.
This work is targeted to Healthcare Professionals, specifically rheumatologists. Even these specialists are prone to believing outdated and inaccurate myths about gout. The aim is to undo several ingrained biases rheumatologists maintain that have a negative effect on the quality of the care gout patients receive in clinical practice.
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