Design > Corporate or Brand Identity
TURNER DUCKWORTH, London / HAXTON CHARTERED ACCOUNTANTS / 2010
Overview
Credits
BriefExplanation
We were asked to create an engaging brand identity to reflect the positive financial results Haxton achieve for their clients.
ClientBriefOrObjective
From support and self-assessment to business start-ups and VAT returns, Haxton chartered accountants is constantly thinking about how to help their clients achieve their personal and professional goals.
Effectiveness
The use of upward graph imagery on the letterheads and complement slips has been drawn out across the entire Haxton stationary range creating a strong brand identity.
Execution
To convey Haxton’s exact and meticulous approach, a neat and precise brand mark was created including an ‘A’ without its crossbar to make an upward arrow. Imagery of upward graphs and charts found in the environment was commissioned to convey the notion that Haxton’s are always thinking about numbers and graphs.
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