The Odakyu line connecting Tokyo and Kanagawa is the third most congested railway in the Tokyo metropolitan area and has a reputation for being slow and crowded.

Odakyu Electric Railway will significantly reduce congestion when it completes a 50+ year plan to double its tracks in March 2018.

This fresh new beginning is being promoted through a year-long advertising campaign that symbolizes the doubled tracks and enhanced customer lifestyles with images of twins in four themes.

Four ads with different themes appeared in Poster ads, newspaper ads, on-train ads, billboards, online and more.