WYNKEN BLYNKEN & NOD, Hamburg / H&M / 2020
Write a short summary of what happens in the film
The film tells the story of two lovers who connect in a unique way. Even though they are in different places, they can still touch each other using “Wearable Love”, a tech-powered fashion innovation by H&M. It’s a jacket equipped with tactile elements that lets you feel the sensation of a physical touch from your loved ones, wherever you are. The protagonists are talking on the phone about how much they miss each other. That’s when the girl decides to send her boyfriend a virtual touch using the Wearable Love app that connects to his jacket, and he perceives her touch as if she was really there. The two become intertwined in a visually compelling, dream-like dance and she wraps around him as if she herself was the jacket, enabling them to physically express their love for one another even when they’re apart.
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