Social and Influencer > Websites

HOME MATCH FOR NUTELLA

AIMAQ.RAPP.STOLLE, Berlin / FERRERO / 2005

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OVERVIEW

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The heart of the website is a virtual training camp with the national players from the TV campaign as protagonists. The well-known location from the TV spot, including the players, is set into scenes as semi-realistic collages. The users learn a lot of personal information about the players, can leave individual greetings in guest books or play various online games which are integrated at time intervals into a sweepstakes drama. In addition, TV spots, a detailed product field, as well as e-cards and all kinds of giveaways are available for download. The website is optimised for broadband and requires a powerful computer.

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