Outdoor > Ambient

HOW TO DISAPPEAR A 25.000 CARS JAM?

BUNGALOW25, Madrid / TOM TOM / 2012

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

AmbientExecutionDescription

How to disappear a 25.000 car jam?HD Traffic is a Tom Tom service that guides the driver through the less congested route.

If only 10% of drivers would use it, the traffic would be smoother on the roads.In other words, the traffic jams would disappear.To demonstrate the benefits, the night of the 15th November we blocked off San Bartolomé Street, in the heart of Madrid, and placed 25.000 toy cars. The entire street drew to a stand still.In other words, we created the largest worldwide jam: 25.000 cars.Then in less than 15 minutes, it had gone away.The action generated over 200 news in the mainstream national media: TV, press and online.More than 1500 warnings in Google, via RSS.500 links through Social Media.It reached hundreds of Bloggers worldwide.

More Entries from Special Build in Outdoor

24 items

Grand Prix Cannes Lions
#COKEHANDS

Drinks (Alcoholic & Non-Alcoholic)

#COKEHANDS

COCA-COLA, OGILVY SHANGHAI

(opens in a new tab)

More Entries from BUNGALOW25

24 items

Bronze Cannes Lions
THE SMURF VILLAGE

Best Use of Experiential Marketing in a Promotional Campaign

THE SMURF VILLAGE

SONY, BUNGALOW25

(opens in a new tab)