MODEM MEDIA UK, London / HEWLET-PACKARD / 2002
HP asked Modem to strengthen their Omnibook brand as it was clearly lacking identity within the portable market. Modem devised the strategy of an Omnibook being the integral part of a small but expanding business, whatever the business. Hence the line You can be anything with an Omnibook.Objective: To generate greater awareness of HP's range of quality laptops.Target group: Small and medium sized businesses.
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