Outdoor > OUTDOOR
M&C SAATCHI, London / SAVE THE CHILDREN / 2003
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This lorry-mounted lenticular poster initially shows piles of wooden crates-the truck's contents. When the vehicle moves, the lenticular reveals an x-ray of the crates, within which crouch stowed away children. Stencilled text at the back of the lorry informs us that every year millions of children are trafficked illegally.
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