Direct > Use of Media
JUNG von MATT, Vienna / undefined / 2009
Overview
Credits
Audience
The message reached Neuroth’s customers.
More than 80% of the target group came to have their hearing aid checked.
ClientBriefOrObjective
Rise in participation at Neuroth‘s hearing aid check.
Execution
THE WORLD‘S FIRST IN-EAR COMMERCIAL.
Mobile Marketing is usually associated with mobile phones and SMS, MMS, andBluetooth. But what about this: A hearing aid.Neuroth is one of Austria's leading hearing aid companies. Each hearing aid is unique since it is tailor-made for every single client. Just as individual as the made-to-measure hearing aid is the commercial that is played into the ear of its owner once the batteries have started to run low. The user of the hearing aid is addressed by his name and reminded to have his hearing aid checked and batteries changed.
Relevancy
The commercial was programmed into the hearing aid as a MP3-file. It started to play when battery voltage sank below a critical level.
All this happens only a minimal distance from where we wanted it to go: The brain.
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