AFRICA, Sao Paulo / ESPNW / 2018

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Everyone knows that men’s sports offer bigger salaries, more opportunities and more sponsorship deals. But few people know how big the inequality numbers are. How could a worldwide famous sports channel and a sports brand that are advocates of women’s sports help change this? We decided to create a symbol that would not only inform the numbers but also drive people to play against them. This is how the special collection of CHANGE THE GAME balls was born. Using the two colors, balls of different sports were transformed in inequality graphics of the problem. Each graphic highlighted in the copy the abyss that exists between men and women. The soccer and handball balls expose the differences in terms of sponsorship deals. The basketball ball exposes the difference in investments in the leagues. The volleyball ball talks about non-sexist media articles. All balls are a invitation to play against inequality.


The inequality balls is more than a simple product. It’s a potent symbol that gives people the opportunity and visibility to stand with the women, supporting their cause. After studying how the inequality graphics would look like on each of the balls, a special collection of inequality balls was produced in large scale using special ink and the same materials used on the regular balls. For sale in one of the biggest sports e-commerce in the world and promoted by athletes in TV shows, the balls soon spread in social media and then started to be present in courts all over the country, attracting an increasingly larger number of people to play against inequality in sports.

Watch the film, see the balls being produced and more at


From simple balls to a powerful discussion. The inequality balls soon spread all over social networks and media:

7.5 million interactions in social networks.

15.3 million people impacted in sites and TV shows

2,000 balls sold in the biggest sports e-commerce in the world

The money from the balls’ sales is being donated to NGOs that help fight inequality in sports.

The project is still happening, and the inequality balls are still being made in large scale.

Penalty increased 20% its penetration among the female audience.

ESPNW’s site access increased 50%

Search for “inequality in sport” increased 240%


In 1973, the tennis player Billie Jean King scored a major victory in the fight against gender inequality in sports, the match became known as the Battle of the Sexes. But 45 years later, women still need to play hard against inequality. They still earn on average 40% less than men. And investments in women’s sports are up to 90% lower. These are shocking numbers that go unnoticed by most people. Everyone knows that male athletes have bigger salaries and opportunities. But only a few know how huge the gap in gender inequality is. The balls turned into inequality graphics expose the difference. More than a means of alerting people of all ages, we created a product that literally make people join the team against inequality. Either in the courts or financially helping institutions that fight in favor of female athletes.

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