How do you become the world’s number 1 vodka? Turns out, by making some highly unconventional—and sometimes questionable—choices. So, to stay at the top we did the most mischievous thing we could think of. We told the truth. All 155 years of it. This is a story of deception, revolution, exile, bankruptcy, and resurrection, of deliciously mischievous characters and original concoctions.