Film > Internet Film
THE MONKEYS, Sydney / INTEL / 2014
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Despite being the largest chip manufacturer in the world, consumer knowledge that Intel processors are now in tablet computers is almost non-existent. We needed to take this message to a young audience, whilst being conscious to create content that Intel’s core fan base (hardcore computer geeks) would also find interesting.
To announce this new prospect to the world we partnered with Australian musician Flume, to create a unique musical project powered by 60 Intel-powered tablets.
This collaboration led to ‘Intelligent Sounds’; a band of fully-functional tablet-powered sound and light instruments that were custom-made to perform Flume’s bespoke musical composition.
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