To prove that a simple sharing of an intimate video on the internet can have greater repercussions than a blockbuster we created an action for SaferNet in partnership with movie sites and theaters where posters of fictional intimate movies were put up alongside posters of movies playing in theaters. We also created exclusive videos for whatsapp, the social network where intimate content spread the fastest.

US$ 525 to place the posters in cinemas.

We placed the posters on the biggest movie site of Brazil as if they were real movies, including actor’s names and synopses for each film. By clicking to view the trailer the user was directed to a website where the campaign was revealed.

- More than 6 million people impacted on social networks.

- 133 thousand people impacted in theaters

- 68% increase in new followers of SaferNet page in one week.

The exposure of the victims of intimate videos can be greater than a blockbuster. To prove that, we created posters that make reference to horror movies, suspense and drama based on people who are exposed to this kind of crime and placed them on the biggest movie sites and movie theaters of Brazil.

The action also took place where the problem happens in most cases: on whatsapp. We turned the posters into exclusive homemade videos pretending to be real intimate videos.

We created posters that make reference to horror movies, suspense and dramas based on people who are exposed to this kind of crime and place them on the biggest movie site and theaters of Brazil and mobile social networks to draw public attention to the proportions that an intimate video can reach.

We transformed the posters iton homemade videos for whatsapp, where usually this kind of crime happens more frequently, and spreads among users.

In Brazil the number of attendances and assistance to cases of nude posts increase in 45%, especially videos on the internet.

To try to change this situation, we created a campaign for the careful and conscientious use of social networks.

Our goals with this campaign are:

- Decrease the number of victims in Brazil in the year 2016.

- Make the public be aware that this could happen to someone in their family.

- Prove that a simple sharing can have greater repercussions than a blockbuster.