Direct > Use of Media
INVISIBLE LEASH
ARC WORLDWIDE, Kuala Lumpur / PETSUNITE / 2006
Overview
Credits
Overview
ClientBriefOrObjective
To promote the PetsUnite Obedience School to pet owners and gather furry recruits.
Outcome
This mailer was a howling success! The packs generated an average of 35 enquiries on the obedience course and resulted in 27 pets enrolled within 2 months.
Solution
As PetsUnite prides itself on producing extremely well-mannered dogs after undergoing the obedience course, we pounced upon a simple yet intriguing and unexpected way to sell this promise - through packs containing an “invisible” leash. The message? At PetsUnite Obedience School, we’ll turn your boisterous buddy into such a cool, collected canine, it’ll be as though you have an invisible leash on your pet! 50 packs were distributed among selected pet stores, pet clinics and supermarkets and placed in the pet accessory section.
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