In an industry that already dealt with elevated levels of burnout and staff retention challenges, the COVID-19 pandemic only exacerbated those issues by straining administrative staff and giving physicians even less time to spend with patients. It also manifested the need for advanced, modern technology to facilitate remote patient engagement. To highlight the challenges clinicians faced, and address the new dynamics within the healthcare landscape, ModMed created the “It’s about time” campaign video.

Leveraging the “It’s about time” tagline, the video takes us to the innocence of youth where we come upon kids playing pretend, in this case pretending what it’s like to be in healthcare. We see them dressing up and preparing for the day with hope in their eyes and dreams of making a difference. Little do they know, reality is about to come knocking. It’s a balance of humor and honesty, telling kids