This 4D 360-VR experience was created to help Adidas launch NBA player James Harden’s new signature shoe. The experience allowed users to go one-on-one with Harden, among other immersive on-the-court activities, and ultimately promoted Adidas’ new shoe by virtually placing the user ‘within the shoe.'

This acted as an exclusive installation that marketed the shoe solely through word-of-mouth. Users put on a Samsung Gear 360-VR headset, which placed them ‘in the shoe’ through an interactive film created for the headset. We equipped four pillars with their own respective VR headsets, as well as a vibration mechanism and two fans. This haptic feedback let users feel the bounce of the ball and the wind when Harden whips past them in the film.