Of course it’s a big challenge for design student from Asia to join a German design agency. But especially design makes it much easier. Because it’s a universal language that can easily overcome any kind of border. Design can integrate different cultures and form something wonderfully new. So let’s mix cultures. It’s fun!

The posters feature new visual language made from German and Asian design. Proving how easily both cultures go together when it comes to design. And also proving that there is no need for concerns or fears – because it’s always fun mixing cultures.

By now we have 11 applications from Japan. Which is more than we ever expected.

Ogilvy Design Germany is constantly looking for talents from all over the world. But how do you convince young people from the other side of the planet to join a German agency? With this huge language barrier and a completely different culture?

The probably best way is to put something else in the place of fear and uncertainty. E.g. fun!

The posters were placed at a selection of universities in Japan.

Ogilvy Design Germany is constantly looking for talents from all over the world. But how do you convince young people from the other side of the planet to join a German agency? With this huge language barrier and a completely different culture?

This series of posters encouraged Asian design students to come to Germany by proving that design is a universal language that can easily overcome any cultural border. So let’s mix cultures. It’s fun!

Translation of the posters:

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Cultural exchange between Japan and Germany

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Ogilvy Design Germany wants you.

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