This 2-minute video was commissioned and exclusively created for online execution on nissanusa.com and Nissan's YouTube channel. Because of the positive response, the video was also added to dealership media centers and auto show kiosks.

The video concept was so well received by the client, it inspired an entire dealership showroom campaign, as well as a print ad executed by the advertising agency that ran in automotive enthusiast publications. And Nissan was so pleased with the video execution, it has emboldened them to rethink their approach to marketing accessories with more high-concept ideas and aesthetics.

In four months, Color Studio generated $3.5 million in sales, which shows that consumers have embraced this new line of accessories and the opportunity to personalize their vehicle with more imagination than conventional accessories offer.

Nissan wanted to increase sales of accessories, which are usually an afterthought, by making them a more integrated part of the car-buying process. Nissan knew they had to increase their consumer appeal, take accessories out of the realm of floor mats into the truly cool and desirable. With JUKE Color Studio, they introduced a line of colored accents that let you personalize your car the way you might a pair of sneakers. JUKE, Nissan's odd, little sport utility with a street-smart attitude, was the perfect vehicle to launch the line.

This short online video was meant to increase consumer awareness and establish the fashion-forward sensibility of the Color Studio. Our idea was that "color changes everything." We captured the emotional impact of color and turned it into something visceral. Given the young, urban JUKE buyer, we convinced our client to take an edgier, more artful approach to presenting accessories.