Mobile > Mobile Applications
HES, Oslo / KAIZERS ORCHESTRA / 2013
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Overview
Credits
BriefExplanation
To launch and promote the band Kaizers Orchestras latest record, Violeta Violeta Vol.3, we designed the album like a virus. Through an Android/iPhone application we released songs one month before the official release in the form of viruses. To get access to the songs you had to get infected. Using GPS-technology, your phone would automatically get infected when moving close enough to someone who was carrying a virus.
When enough fans were infected with a virus, the songs became available through streaming and iTunes. This gave fans the opportunity to be the first to listen to a new tracks and the power of deciding when the album itself would be handed over to radio, media and the public in general. Helping Kaizers reaching a bigger audience than ever.
The app gave you a full overview of available viruses, a map of other carriers and a music player for unlocked content. You could also hunt down people that weren't infected to earn more points that could take you to a release concert at a secret location.
Please watch the case movie for a full presentation of the app and the different activities.
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