VMLY&R PARIS / GEODIS LOGISTIC / 2020
Write a short summary of what happens in the film.
A group of young entrepreneurs is starting their company in the garage of their house. We follow them through efforts, years, pains and joys – rising from the garage to a skyscraper size company. In an almost subliminal way, we see that Geodis, the logistics company, is present at every stage of their evolution, like an invisible partner. And their adventure is never over, as they always “KEEP RISING”.
Cultural / Context information for the jury
To reframe Geodis mission from logistics provider to growth partner, we captured the entrepreneurial and fighting spirit that inspires both Geodis and its clients : Success is not a straight line. It’s made of ups and downs.
Being a true growth partner means not only understanding this reality but acting upon it. This is this human adventure that we are telling through the rise of a start-up spanning across 2 decades. Through their success and drawbacks, their joys and their fears, until they keep rising and reach for the top.
Tell the jury anything relevant about the cinematography.
Every scene is a cinematography prowess : This film shows 20 years of the life of a company and the story of life of its 3 founders in a seamless and almost stitchless 90seconds subtly choregraphed ballet, providing a feeling of constant elevation and flow. Like in the very best ballets, every element of every shot is choregraphed with a millisecond precision to deliver the illusion of reality and the emotion that goes with it.
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