GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2018
Tell the jury about the choice of music track.
The challenge was to find original music which touches the emotions and lyrics which heighten the visual language. The classic „If you could read my mind“ by Gordon Lightfoot seemed perfect, because of its topic „Daydreaming“. But in the end, the interpretation by the Scala & Kolacny Brothers choir, formed mostly of children, proved to be the dream choice.
Write a short summary of what happens in the film
The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Cultural/Context information for the jury
Porsche, Lamborghini, DeLorean – all over the world children dream of these kind of super cars. But there is more to it than that: as soon as children see these cars in reality, they get instantly lost in thought, staring at their dream car – without realising anything around them.
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