"Kid's Dreams" takes the example of the Golf to show how Volkswagen thinks of the safety of all road users - including those not sitting in the car.

In the spot "Kid's Dreams", Volkswagen initially lets vehicles of other manufacturers take the stage - in contrast with normal practice. These models are presented as children's dream cars which make the kids forget everything else around them when they see them. This is where the Golf comes into its own. Thanks to the city emergency brake function of the "Front Assist" ambient traffic monitoring system, it brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by.