"KIT MAIL HOLOGRAM"

KIT KATs cheer on, and give courage and energy to the examinees who study alone, in place of their many supporters who are far away.

Special KIT KAT, sold nationwide just before entrance exams, that people can hand write supportive messages and send to examinees, living far away.

Inside the package, is a pyramid screen, along with the KIT KAT.

Just by setting this screen on your smart phone and playing the designated music video on You Tube, the artist comes to life, as a 3D hologram.

Collaborating with the artist group DISH//, created a song and music video to cheer on the students.

The artist group, suddenly appears in the room and gives words of encouragement, in place of the person who sent the KIT KAT.

In Japan, KIT KAT, sounding similar to the Japanese phrase "Kitto Katsu" (will surely win), has been considered for many years a good luck charm for students preparing for entrance exams. Many times, they are given to examinees by family, friends and teachers.

The birthrate has been declining in Japan and the number of children taking entrance exams is also decreasing. Furthermore, the styles of entrance exams and education advancement have become much more diverse.

It is becoming more difficult for examinees to share their worries with each other and individual examinees are becoming isolated.

99% of examinees own mobile devices that they use not only for enjoying SNS, games and movies, but also for studying, using examinations apps.

Smartphones are not a hindrance but a necessary tool for Japanese high-schoolers preparing for entrance exams.