Print and Publishing > Craft

LA CAPERUCITA ROJA / PAU EL CARRITO CAJA

OGILVY GUATEMALA, Guatemala, Central America / LA JUGUETERIA / 2012

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Overview

Credits

OVERVIEW

Translation

This ad was written to prove the infinite amount of words you can getcombining the letters when playing Scrabble.We took the tale Red Riding Hood "Caperucita Roja" and using the same letters, from the title and the story, wrote a different tale: "Pau el Carrito Caja", Paul the little Boxcar.In English, a different tale using the same letters of Red Riding Hood could have been "Odd Herd Origin"."Pau el Carrito Caja" is about a little girl that travels with her imagination to different places on Pau, her car made out of a wooden box.

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