To popularize the idea of upcycle merch we created a musical dramedy.

The story starts from how merch comes in handy at Ukrainian dacha, a kind of cottage house, and how many textiles are just thrown away.

LASKA is a social and beneficent project. They push the idea that we can give second chance to our clothes another way and bring them to charuty store. For the past 11 years, they sort lots of clothes, that 85% is transferred to humanitarian aid in the zone of social insecurity - children's houses, social type houses, centers for people with disabilities.

So LASKA UPCYCLE MERCH turning used clothes into top wanted corporate merch, take care of the Erath, and have a new business for donations.

We made a new sustainable business direction that would lead to long-term profit and support of the charitable part of the business instead of a donation campaign. The work aims to draw in new sources of funding by creating a new service for corporate clients. More than 27 companies have already joined the initiative.