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R/GA, New York / NIKE / 2004
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Vince Carter and LeBron James debut and star in a new animated series called HOOPTOWN, premiering on NIKEBASKETBALL.com. Working with various artists, the films give insight into what goes on inside a player’s mind and lead us through a symbolic landscape of the internal struggles of all young champions. The second episode in the series, “A King is Born”, is the battle between big potential and hard reality, played out on a court somewhere on the edge of Hooptown and stars LeBron James.
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