A lot of new employees and clients maybe didn't even know how relevant Leo Burnett Cannes Predictions is for the network and for the creative community. But, we knew they're very curious so we came up with something engaging.

This direct mail was delivered by hand to our target audience: Leo Burnett employees and clients.

It's an intriguing idea that challenged the target to interact with it since the beginning.

Once the target opened the piece they became part of the idea: which was to predict Cannes lions winners.

This was the perfect media to engage the target with the traditional Leo Burnett Cannes Predictions.

We delivered out direct mail one week before the activity to create the perfect timing and make them save the date.

We achieved an incredible 100% attendance. 47 out of 47 who were invited took part of 2014 Leo Burnett Cannes Predictions.

A lot of emails and personals congratulations were received.

Some of them dare us to make something as intriguing for next year.

Many clients believed Leo Burnett Cannes Predictions was a waste of time and another boring meeting. Throughout our direct mail we teased them about how funny and beneficial it could be.