Film > Online Film: Sectors
WUNDERMAN, Antwerp / CHILD FOCUS / 2018
Overview
Credits
BriefExplanation
The campaign included 3 films that shared the same concept but started differently.
Each film also had an alternative version with another key message.
The first film starts with an ambigious headline/filename:
“Little_girl_playing_with_pussy.mkv”.
After reading this, one might expect horrible images of child abuse.
Instead, we cut to a little girl that’s literally playing with a pussy: a cute, grey kitten.
Headline:
“Not all children’s videos are as innocent as this one.”
We then cut to the call to action: “Report images of child abuse on stopchildporno.be.”
Alternative versions were posted on the darkweb targetting pedophiles with different headlines: “Where you hoping for a different kind of video?” Followed by: “Seek help anonymously on stopitnow.be.”
The second film starts with: “Little_boy_enjoying_creampie.mp4“.
Just a boy eating actual pie.
The third film starts with: “5_year_old_girl_playing_with_cock.mov“.
Just a girl playing with a rooster.
EntrySummary
Child Focus, the Belgian Center for Missing and Sexually Exploited Children, was established on 31 March 1998. The organization was founded in the aftermath of the Dutroux case: an investigation and legal case in Belgium concerning the criminal Marc Dutroux. He was suspected of kidnapping, hostage, rape, murder and illegal trafficking of minors and was sentenced to life-long imprisonment. The case caused a great deal of controversy, and the many initiatives that were taken, made Belgium a global leader in the fight against the disappearance and sexual exploitation of children.
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