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LIVING ROOM
CHEIL PENGTAI BEIJING, Beijing / SAMSUNG / 2024
Overview
Credits
Overview
Background:
Our objective was to promote Samsung POWERbot to a wider audience and provide a compelling reason to switch to robot vacuums.
Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.
N/A.
Describe the Impact:
HEADLINE: Covers every nook and cranny
IDEA: Maximum cleaning. Minimal effort.
Without going into boring (but powerful) tech specs, Samsung POWERbot is the smartest robot vacuum on the market—effortlessly covering every nook and cranny of your home, leaving it spotless with no effort required on your part.
To showcase the juxtaposition between maximum cleaning and minimal effort, we used a visual analogy.
With the POWERbot hard at work, it's as if you were meticulously cleaning every corner and crevice of the room by hand, even reaching the most inaccessible spots.
In reality, of course, you just sit back, relax and let the POWERbot do the work for you.
The campaign struck a chord with its audience. The visual analogy became a striking representation of the brand—whilst creating a compelling reason to switch (to robot vacuums).
Translation. Provide a full English translation of any text.
Covers every nook and cranny