Direct > Product/Service
JWT MEXICO, Mexico City / NATURALIA / 2007
Overview
Credits
ClientBriefOrObjective
It's been proven that donations are many times propitiated by children convincing their parents to give.The client wanted to reach the younger people, who will soon be responsible for saving the plant's species.The objectives were to achieve two important goals, first to inform future generations about endangered species and the importance of donations and volunteer work and second to increase present donations by having children persuade their parents.
Outcome
The results have not yet been quantified by Naturalia. But the client has received very positive reactions from prospects.
Solution
We created three magic booklets with empty landscapes featuring ecosystems from Mexico, a sheet of stickers of animals pertaining to each ecosystem and a card with information about endangered species, donations and volunteer work.Copy: "With one coin, you can bring the animals back to their home". And when you scratch the stickers with a coin, they stick to the landscape, literally returning to their home. Then you could use that same coin to send an animal home for real.The execution was a game for kids and a decoration for their rooms.
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