Stressing "Metamorfosis" as the core theme, we transformed big data from our brand valuation process into art pieces to illustrate this year's Ranking edition. Through inspired creativity, this artwork personalized all materials giving the event a visual relevance never before achieved. "Metamorphosed" data came to life in a microsite, posters, renderings, books and trophies for the ranking’s best brands.

A multimedia presentation on the day of the event plus a book featuring the ranking, a poster exhibition and physical awards were produced using our "metamorphosed" visual data. Produced using certified sustainable materials only. To fully understand the immersive experience please navigate this site: http://mejoresmarcasinterbrand.com

Best integrated communications coverage in our company's history in Spain. Mass media coverage across the country, including national TV channels. Twitter impression increased by 220%. The launch event became trending topic of the day. New business calls increased by 300% compared to the prior edition.

Our company is well known for its analytical and strategical product but not so much for the quality and reach of our creative projects. We wanted to prove our clients and prospects our creative skills while staging our ranking event in an impactful and surprising way.

To make the presentation of the Best Spanish Brands 2015 ranking relevant to media, corporate clients and the general public, we needed a breakaway concept, interpreted in a disruptive visual solution capable of being custom-applied to all types of materials. The challenge was to turn complex mathematical formulas resulting from brand valuation into visual creative content to stage a high impact event around financial data.