Audio & Radio > Radio

MICHEL

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / SOCIEDAD ESPANOLA DE RADIODIFUSION / 2009

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Overview

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OVERVIEW

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Synopsis: With this campaign, the ONA FM brand looks for notoriety, recognition and empathy from the target through the use of famous phrases from the world of sport that show the spectacularity and entertainment value of the sports world.

Creative concept: Based on the positioning of the ONA FM brand: "Sport and Fun", the creative concept is based on the protagonists of the station's contents, i.e. the athletes, who are unintentionally ONA FM’s main competitors when generating "humour content" in sport.

Objectives: To generate knowledge of the ONA FM brand and position ONA FM on the two values on which its content is based: sport and fun.Target: 16-45 years.

ScriptInEnglish

SFX: MusicANN: Great sentences from the world of sport.'If it had gone in, it would have been a goal.' Michel, former footballer.The competition is tough.

Ona FM. Sports and Fun.

ScriptInOriginalLanguage

SFX: MusicaANN: Grandes frases del mundo del deporte.'Llega a entrar y es gol.' Michel, ex futbolista.La competencia es dura.Ona FM. Deporte y diversión.

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