- The launch of the new Ajax Glass window cleaner- A breakthrough product in streak free performance- A highly competitive category with broad brand franchises

We created a stunt with a mime cleaning invisible windows in high traffic areas of Paris, near shops, to generate buzz and attract interest.

- Sales results not available yet as product is launching May 2012 - This pre-launch activity in public areas generated buzz and engagement ahead of full media support

Deliver the 'windows so clean they’re invisible' message through integrated campaign.

Get product news to stand out from competition and existing Ajax products.