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M&C SAATCHI, London / MINDFULL / 2014
Overview
Credits
BriefExplanation
MindFull is a charity offering teenagers a forum where they can speak to peers or trained counsellors about their worries or concerns – from the everyday to the more serious. The advert visualises the anxieties within a young boy’s head, bringing them to life using hand-drawn graphic animation, and is accompanied by a haunting soundtrack.
Execution
Every single one of the 1,016 frames in the film was drawn by hand. This was a huge challenge as we had a very fast turnaround and a low budget. The team of 12 illustrators working on the job, the main challenge was to keep the look seamless and consistent throughout.
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