Social and Influencer > Other Interactive Digital Media

MOBILE INTERACTIVE CHRISTMAS

PONTOMOBI INTERACTIVE, Sao Paulo / SHOPPING CENTER NORTE / 2008

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

CampaignDescription

The campaign was staged for a big Shopping Centre in the run up to Christmas last year. An interactive SMS campaign that enabled shoppers to decorate an interactive Christmas Tree in the centre was created.To take part, shoppers sent a free SMS to a shortcode with the name of a gift. There were 100 gifts to choose from, with each one lighting the corresponding gift on the Tree.In addition, everyone who texted in received a return SMS inviting them to visit the shopping centre’s mobile site to find out more about the campaign, download free content and send Christmas Voice Messages recorded by Santa Claus.

More Entries from Mobile Advertising, Mobile Phones, PDAs, Etc. in Social and Influencer

24 items

Grand Prix Cannes Lions
UNIQLOCK

Clothing, Footwear & Accessories

UNIQLOCK

UNIQLO, PROJECTOR

(opens in a new tab)

More Entries from PONTOMOBI INTERACTIVE

2 items

MOBILE INTERACTIVE CHRISTMAS

Mobile Advertising, Mobile Phones, PDAs, Etc.

MOBILE INTERACTIVE CHRISTMAS

SHOPPING CENTER NORTE, PONTOMOBI INTERACTIVE

(opens in a new tab)