COLE & WEBER UNITED, Seattle / WASHINGTON'S LOTTERY / 2012
Five rugged motorcycle riders walk in slow motion across a gravel parking lot. We see them gearing up, strapping on their helmets and putting on their leather gloves. They start their bikes and rev their engines. As the camera pulls back, we reveal that the bikers are not on five separate motorcycles, but rather, on one “tandem motorcycle” that is five bikes long. Tires spinning, they peel out of the parking lot and ride down the highway, one behind the other. A super suggests that they have won the lottery together and used the money to build their dream bike. The super asks, “what would you and your friends do if you won the lottery?”.
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