Film > TV / Cinema Film

MRS. CLAUS

Y&R LONDON, London / MARKS & SPENCER / 2017

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Overview

Credits

OVERVIEW

BriefExplanation

It’s a tale as old as Christmas; every year Santa gets all the attention and accolades and Mrs. Claus stays quietly in the background. Just another housewife defined by her husband.

But this film changed her for good.

We created Mrs Claus for the 21st century and introduced her to the world in an epic film directed by Academy Award winner, Tom Hooper. The heartwarming film launched on social media and saw her help a troublesome little boy make his sister’s Christmas. She flew a helicopter, read erotica, ate as many mince pies as she wanted, and became the biggest thing at Christmas since, well, her husband.

EntrySummary

65 million unpaid views across the globe.

The original soundtrack reached #1 on the global iTunes Classical chart.

The Royal Mail reported that thousands of letters were written to Mrs Claus.

M&S had their first sales growth in six years.

“The only Christmas campaign your daughter should watch” - Stylist

“A feminist manifesto about female empowerment” - Metro

“In 2016 every little girl should know that she's just as capable as any boy. Thank you M&S.” - The Telegraph

“M&S wins Christmas” - The Sun

Mrs Claus was widely hailed as the best Christmas campaign of 2016 (by the Evening Standard, The Sun, The Daily Mail, Express and Metro amongst others).

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