MY GOAL

OGILVY, Bangkok / TMB BANK PUBLIC COMPANY / 2020

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

‘Dreams Can Be Set” takes the insight of Gen Z only saving money to spend on their passion and combines it with communicating the ease of use of MyGoal that helps everyone easily manage their savings. The film was made to be as easily and quickly understood as possible while inspiring Users to strive for their goals and passions.

Cultural / Context information for the jury

ME is the first full-feature online banking service in Thailand that offers higher interest rates than other banks. However, ME only featured a savings account, so 35+ consumers used ME as a place to park money and accrue interest, resulting in no Active Users. Other banks also began developing their own online banking services with more features than ME

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