Print and Publishing > Print

NIBBLED

EURO RSCG WORLDWIDE, New York / KRAFT / 2008

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

OtherCredits

David Mashburn (Designer)

Translation

The objective of the Open for Fun campaign was to transform Ritz from a brand that’s comfortable and familiar into a brand that behaves as big and iconic as it truly is, staking a claim and standing for fun.

The outdoor postings were designed to help get Ritz out of the cupboard and into pop culture in a way that’s relevant to the contemporary consumer. Visual elements use the distinct shape and features of the cracker (round with ridges and seven holes) contrasted against a bold new colour palette.

More Entries from Sweet Foods & Snacks in Print and Publishing

24 items

Grand Prix Cannes Lions
SPIT

Household: Other

SPIT

ENERGIZER, DDB SOUTH AFRICA

(opens in a new tab)

More Entries from EURO RSCG WORLDWIDE

24 items

Gold Cannes Lions
SIGNS

Alcoholic Drinks

SIGNS

HEINEKEN, EURO RSCG WORLDWIDE

(opens in a new tab)