Print and Publishing > Print
EURO RSCG WORLDWIDE, New York / KRAFT / 2008
Overview
Credits
OtherCredits
David Mashburn (Designer)
Translation
The objective of the Open for Fun campaign was to transform Ritz from a brand that’s comfortable and familiar into a brand that behaves as big and iconic as it truly is, staking a claim and standing for fun.
The outdoor postings were designed to help get Ritz out of the cupboard and into pop culture in a way that’s relevant to the contemporary consumer. Visual elements use the distinct shape and features of the cracker (round with ridges and seven holes) contrasted against a bold new colour palette.
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