Direct > Product & Service
OGILVY GROUP RUSSIA, Moscow / WORLD WILDLIFE FUND (WWF) / 2010
Overview
Credits
BriefWithProjectedOutcomes
Four Russian celebrities/ambassadors’, Nikolay Drozdov (Dr. of Biology, Board Member of WWF Russia) being one of the four, who in their own way have a real connection and passion, with the great Amur Tigers, Were asked to speak up on behalf of the Tigers. These people don’t speak they roar as tigers, what they are saying is subtitled next to them. In Drozdov's powerful message he points out the fact that they will soon be extinct through deforestation, poaching and lack of food if we do not act now.
ClientBriefOrObjective
This year is the year of the Tiger. WWF Russia in partnership with the government has organized ‘The Global Summit on Tiger Preservation’ which will be held in the Russian City Vladivostok.Four Russian celebrities/ambassadors’ who in their own way have a real connection and passion, with the great Amur Tigers, were asked to speak up on behalf of the Tigers. These people don’t speak they roar as tigers, what they are saying is subtitled next to them. The fact that they will soon be extinct through deforestation, poaching and lack of food if we do not act now.
Effectiveness
The film is integrated into a global WWF 'Roar for the Tiger' Campaign. There will be held a big presentation of the campaign where the films will be shown to the wide audience (press, media people).
Relevancy
The strength of the creativity consists in the fact that one doesn't expect famous people (who are going on the podium to give a speech to support WWF and the tigers) to start roaring instead uttering the words. This incongruity creates the necessary impact. The sound of the real tiger roaring is subtitled next to the character. There are only a few laconic lines, which enhances the idea and immediately renders to us the message, guiding people to the WWF website.
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