Rather than merely telling how Nissan's Intelligent Mobility works, we decided to show it by applying it to a billboard. Tapping into Nissan’s Motion Detection System, we tracked the ball and transmitted the data in real time to the LED panels in the stadium. This way, our car on the billboard could literally follow the ball and always appear in the right place at the right time.

Palmeiras vs. Corinthians is the biggest rivalry match in Brazil and is pointed to as one of the top 25 soccer match-up in the world. When they face each other in a Championship Final, their impact on the country is similar to that of the Super Bowl in the United States.

During a game, people glance at most billboards for just a few seconds, if at all. Inspired by Nissan’s Intelligent Mobility, we found a way to turn this old medium into something completely new. We integrated our technology with the game itself, creating a unique experience that mixed advertising and entertainment. The result: everyone who was watching the ball was also looking at our ad, including fans, photographers, and TV cameras.