GREY INTERACTIVE, Sao Paulo / ELI LILLY LTDA. / 2002
Since this banner deals with an ethic product, a medicine for Erectile Dysfunction, certain legal precautions must be taken. We cannot tell a websurfer to go to a drugstore and buy it, but rather to encourage him to see a doctor and ask him about the product. In this case, we used humour and malice in order to break the ice and only then, address an issue which is so touchy to most men.
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